$1,437.50 incl GST NZD
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Intensive Marketing Accelerator Programme
This 12-week fantastic and flexible programme (1 topic per week, although you can jump ahead) will lead you through all the main components you need to know to perform well in a marketing role. We will guide you week-by-week through different aspects of the huge world of marketing so you walk away with more confidence and ability to contribute to a role in marketing ongoing.
Who should attend?
People who are looking to enter a marketing role in business or people who are new to marketing.
Course Outcomes
Walk away with a broad understanding of marketing, and how the main components fit together
Understand the importance of your Marketing Proposition and how it impacts marketing tactics
Understand the pros and cons of digital marketing, social media and traditional marketing communication tactics
You’ll learn:
The importance and impact of the marketing department
How marketing fits with the overall business
The main digital marketing options to use to succeed online
The pros and cons of different social media channels
How to use branding, printing and direct marketing as tactics
How public relations and advertising work
How the sales department can compliment marketing
Why your target market and marketing positioning matters
How to complete a SWOT Analysis from a marketing perspective
What your competitive advantage and USP actually mean
How to use a simple competitor analysis process
How the 4 Cs have replaced the 4 Ps in marketing