$1,437.50 incl GST NZD

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Intensive Marketing Accelerator Programme

This 12-week fantastic and flexible programme (1 topic per week, although you can jump ahead) will lead you through all the main components you need to know to perform well in a marketing role. We will guide you week-by-week through different aspects of the huge world of marketing so you walk away with more confidence and ability to contribute to a role in marketing ongoing.
Who should attend?
People who are looking to enter a marketing role in business or people who are new to marketing.
Course Outcomes
  • Walk away with a broad understanding of marketing, and how the main components fit together
  • Understand the importance of your Marketing Proposition and how it impacts marketing tactics
  • Understand the pros and cons of digital marketing, social media and traditional marketing communication tactics

You’ll learn:

  • The importance and impact of the marketing department
  • How marketing fits with the overall business
  • The main digital marketing options to use to succeed online
  • The pros and cons of different social media channels
  • How to use branding, printing and direct marketing as tactics
  • How public relations and advertising work
  • How the sales department can compliment marketing
  • Why your target market and marketing positioning matters
  • How to complete a SWOT Analysis from a marketing perspective
  • What your competitive advantage and USP actually mean
  • How to use a simple competitor analysis process
  • How the 4 Cs have replaced the 4 Ps in marketing